B2B Video Marketing for Long Island and Queens Companies
Quick answer: Video is one of the most reliable lead generators in B2B marketing. Wyzowl's 2026 survey found 91% of businesses use video and 85% of video marketers say it increased leads. The most effective B2B videos are explainers, customer stories, leadership insights, and short clips repurposed for LinkedIn, your website, email, and sales.
B2B buyers want to see who they are dealing with before they take a meeting. Video does that faster than any other format, and it now helps you show up in Google and AI answers too.
What the data says
Wyzowl's 2026 State of Video Marketing survey found:
- 91% of businesses use video as a marketing tool
- 82% of video marketers say video gives a good return on investment
- 85% say video has helped them generate leads, and 83% say it directly increased sales
- 63% of consumers prefer to learn about a product or service from a short video
The videos that work for B2B
- Explainer: what you do and who it is for, in 60 to 90 seconds
- Customer stories: a client explaining the problem and result in their own words
- Leadership insights: your executives answering the questions buyers ask
- Process and facility tours: especially powerful for manufacturers and logistics firms
- Recruiting videos: showing culture to attract talent
One shoot, a quarter of content
A well planned half day shoot can supply a hero video, several customer or leadership clips, vertical versions for LinkedIn and Instagram, stills for the website, and short cuts for email and sales follow up. We plan shoots this way at NOM Studios in Garden City or on location across Long Island and Queens.
Video and AI search
Semrush found YouTube is among the most cited domains across AI assistants. Publishing videos on YouTube with clear titles, descriptions, and transcripts gives Google, ChatGPT, Claude, and Perplexity more material to understand and cite. See our GEO guide.
Measure what matters
Track video views, but focus on what follows: website visits, demo requests, and sales conversations influenced by video. Add video to proposals and follow up emails and ask sales which clips prospects mention. For manufacturers, see our Hauppauge manufacturing guide.
The takeaway: Most businesses now use video, and most say it generates leads. Plan one shoot around buyer questions and repurpose it across every channel.
Frequently asked questions
How much does B2B video production cost?
It depends on crew, locations, and editing. A focused studio session costs far less than a multi location production. We quote in tiers so you can choose.
How long should a B2B video be?
Explainers work at 60 to 90 seconds, social clips under a minute, and customer stories two to three minutes. Webinars and podcasts can run longer.
Do we need professional video, or can we use phones?
Both have a place. Use professional production for brand, explainer, and customer story videos, and phone video for quick, timely updates.
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