EatOkra is the go-to app for discovering Black-owned restaurants across the country. When the founders needed a social media team, they came to NOM Media to turn a following that was shrinking into a community that was growing and using the app.
We built a content plan around consistent, on-trend reels and short videos, paired with daily community management and targeted engagement. In the first month, the account went from losing followers to gaining more than 500 new ones, and growth carried into app downloads and website visits from Instagram.
“Our follower count is up, impressions are 4x where they were at the end of the previous quarter, and more people have visited our website through Instagram than months prior.”Anthony & Janique Edwards, EatOkra
